AI skincare, built for every shade

Your skin, finally seen.

Vraie reads your skin with a single selfie — then builds a routine that actually fits it. Tuned to perform on melanin-rich skin, where most apps fall short.

Start your free scan See how it works

3-day free trial No card to scan Cancel anytime

The difference

Built to read the skin other apps miss.

Most skin-analysis tools are trained on lighter complexions, so they misread redness, dark spots, and uneven tone on deeper skin — or miss them entirely. Vraie was designed the other way around. Our analysis gives real weight to melanin-rich skin across the full tonal range, so what you see reflects what's actually on your face.

Tuned across Fitzpatrick I–VI.

A woman with warm medium-brown skin and a dewy, even complexion.
A woman with rich medium-deep skin and a luminous glow, eyes softly closed.
A woman with deep golden-brown skin laughing, skin radiant and healthy.
A woman with deep, glowing skin in a towel wrap, applying skincare with a serene expression.
A woman with the deepest, richest skin tone, smooth and luminous in soft light.

Built for every shade — read accurately, top to bottom.

Sees PIH & dark spots

Hyperpigmentation that lighter-skin models routinely overlook.

Reads tone, not just texture

Erythema and unevenness mapped accurately on deep skin.

No one-size-fits-all advice

Recommendations adapt to your complexion, not an average.

VraieScan

One selfie. A complete read.

No lab, no waiting. Point your camera, hold steady, and Vraie maps your skin in seconds.

1

Capture

Take a guided selfie in good light. On-screen framing does the work.

2

Analyze

Vraie maps hydration, clarity, tone, and texture across your face.

3

Understand

Get a clear, plain-language read of your skin — no jargon, no scores you can't act on.

A woman with deep, glowing skin resting calmly as Vraie scans her face.
Hydration 82 Clarity 76 Evenness 71 Glow 88
More than a score

Insight is step one. Vraie takes you the rest of the way.

The System

A routine built around your scan.

Vraie turns your results into a clear morning-and-night routine — the right steps in the right order, matched to your skin and your goals.

The Coach

A coach in your pocket.

Ask anything, anytime. Vraie explains ingredients, adjusts as your skin changes, and keeps you consistent without the overwhelm.

The Journey

Watch your progress add up.

Track each scan over time and see your skin's story unfold — hydration, clarity, and tone, trending where you want them.

Your potential

See where consistency could take you.

Stay with your routine and Vraie shows you a realistic preview of where your skin could be headed — a motivating look at your own potential, grounded in your actual scan.

A woman with deep, radiant skin framing her face — a portrait of healthy, even, glowing complexion. Your glow, ahead

Illustrative — shown to inspire, not a promise of specific results. Individual results vary. Vraie supports cosmetic skincare goals and is not a medical treatment or diagnosis.

Joined by a growing community building skincare habits that finally fit their skin.

"For the first time an app actually read my skin tone right. The routine feels made for me."
AmaraLagos
"I love watching my glow score climb. It keeps me consistent without feeling like a chore."
NaomiAtlanta
"Simple, honest, and it finally sees deep skin properly. The coach explains everything in plain words."
ZainabLondon

Names and cities shown are illustrative. Quotes reflect general cosmetic-skincare experiences, not medical outcomes.

Pricing

Start free. Unlock everything for less than a coffee a month.

Try Vraie free for three days, then $49.99 a year — or go month-to-month for $9.99. Cancel anytime.

Most popular

Vraie Annual

$49.99/ year

3-day free trial, then $49.99/yr · ~$4.17/mo

  • Unlimited VraieScans
  • Personalized routine (The System)
  • AI Coach
  • Progress Journey
  • Your Potential preview
Start 3-day free trial

Free for 3 days, then $49.99/year. Cancel anytime before the trial ends and you won't be charged.

Vraie Monthly

$9.99/ month

Flexible — cancel anytime

  • Everything in Vraie — scans, System, Coach & Journey.
  • Billed monthly, no commitment.
Go monthly — $9.99

$9.99/month, billed monthly. Cancel anytime.

Cancel anytime Secure checkout Your photos stay yours

Good to know

Questions, answered.

No. Vraie is a cosmetic skincare companion for everyday skin goals like hydration, clarity, and tone. It does not diagnose, treat, or prevent any skin condition. For medical concerns, please see a licensed dermatologist or physician.
That's the whole point. Vraie was built to read across the full Fitzpatrick range and gives real weight to melanin-rich skin — including concerns like hyperpigmentation that other tools often miss.
Full access to everything — scans, routine, AI Coach, and your Journey — free for 3 days. Cancel anytime before it ends and you won't be charged.
Both unlock everything — scans, routine, AI Coach, and your Journey. Annual ($49.99/yr) starts with a 3-day free trial and works out cheaper (about $4.17/month). Monthly ($9.99) is flexible, month-to-month, with no trial. Cancel either anytime.
Your photos are used to generate your analysis and stay yours. See our Privacy Policy for exactly how data is handled.
Just your phone's camera and decent lighting. Vraie guides the framing — no special equipment, no appointments.

Your best skin starts with being seen.

3-day free trial. Cancel anytime.

Start your free scan